Motivation and Consumer Well-being
What motivates people to learn about new products?
How does this learning alter one’s sense of self?
Research on Motivation and Well-being
Motivation and Consumer Well-being
Why consumers don’t always hate planned obsolescence and how marketers can help
Research about Motivation and Well-being
Consumer Attitudes and Bleliefs
How does the amount of trust we place in brands impact our evaluation of new products?
Research on Attitudes and Beliefs
Consumer Attitudes and Beliefs
How do our fundamental beliefs about whether people can change impact our connections to brands?
See Research on Attitudes and Beliefs
Person Perception
In what ways do brands shape how we perceive others?
Research on Person Perception
Productivity
Financial Times top 50 publication
Google scholar CItations
Research Grants & awards
Student Course Evaluations
Anonymous Student Testimonials
A great professor with strong knowledge and enthusiasm for the course and topics. He was able to provide integrative feedback on all aspects of the course and would answer emails fast and effectively. Overall, I would definitely enroll in another course if Professor McManus was teaching it
Marketing Research (COMM 3404)
I appreciate the effort and enthusiasm you put it to make this course engaging for all students. You were a joy to have as a professor, and I wish you the best of luck in your future teaching endeavours
Marketing Research (COMM 3404)
See my Teaching Statement hereMarketing Research was one of the best classes I’ve taken at Dal. It was very organized and was structured very well. Instructor McManus dedicated so much of his time outside of the class to assist students and it was clear he had a genuine passion for the course topics and for teaching!
Marketing Research (COMM 3404)