Heads up! This content is relevant for Clipchamp for personal accounts. Try this link If you're looking for information about Clipchamp for work accounts.
On this page
Connect with your audience, build brand awareness, and drive positive engagement through scroll-stopping marketing videos. With over 91% of businesses adopting videos into their marketing strategy, now is the perfect time to compete with your competitors by promoting products and services through brand videos.
Effortlessly build your community using popular branded content like customer testimonials, review videos, product demos, and brand stories with Clipchamp. You can even overlay brand logos and watermarks, customize with brand colors and fonts, add automatic subtitles, then share videos directly to social media.
Read on to learn about three of the best brand videos you can create for free with Clipchamp, while exploring video examples and benefits.
Top 3 marketing videos to support your brand
1. Create a powerful brand video
Convey your company’s narrative, mission, and values, while encouraging a deeper connection with your viewers through a brand story video. Create origin stories, about us intros, or showcase your brand’s culture, purpose, and goals through video. Powerful brand story videos aren’t about selling your product or service, the goal is to relate with your audience and empower them to choose your brand.
Brand origin story example:
This brand story video captures Patagonia’s commitment, values, and what drives their brand to help create a stronger bond with their customers. This style of brand video can help strengthen brand loyalty and attract like-minded customers who prioritize sustainability.
About us video example:
Dove’s about us brand video effectively communicates their dedication to mission, addresses core customer pain points, and advocates positive consumer well-being. This connection goes beyond the product, fostering a sense of community and shared values among its audience, which in turn drives long-term brand loyalty.
Why do brand videos work well?
Brand videos like these are powerful marketing tool for any business as they create an emotional connection with viewers, leveraging customer loyalty and brand trust.
2. Create customer tutorials or customer story videos
Customer tutorials and story videos are exceptional tools for demonstrating the real-life impact of products and services and solving pain points. Spotlight customers as the protagonists of your brand’s narrative, showcasing how your offerings positively influence customers. Featuring genuine customer experiences provides valuable insights for potential buyers and reinforce your brand’s authenticity and trustworthiness at the same time.
Customer tutorial video example:
This customer tutorial video highlights how customers can use the tool, its practicality, and shares real-life context to help build trust between customers and the brand. This video style educates viewers and positions both brands as essential solutions in the customer service landscape.
Customer story video example:
Nike’s customer video series follows the journey of an NBA star, showcasing how Nike helps and supports his greatness. Empower viewers while showcasing products to strengthen your brand narrative and image.
Why do customer tutorials and stories work well?
Showcasing real-life examples of how your product or service works helps potential customers visualize themselves as part of your brand’s story and mission. These videos build credibility and strengthen your brand’s reputation as customer-centric and reliable.
3. Create excellent product videos
Product videos are a valuable way to inform customers about your product and service while enticing them to buy. From high-impact product ad videos to in-depth demo videos, quality product videos can gain your customer and viewers trust, build authority, and help convert prospects into buyers.
Product ad video example:
This product ad video showcases the product and highlights both its aesthetic appeal and practical features. The sleek visuals and concise messaging reinforce the brand’s image while sharing why prospects should buy the product.
Product demo video example:
Dyson’s product demo video highlights key features and effectiveness of the product, while demonstrating core capabilities and solidifying the brand quality. By showcasing the product in real-time, the video addresses common consumer pain points and how to solve them instantly.
Why do product demo videos work well?
High-quality product videos and ads provide potential customers with a clear and compelling reason why they should choose your product. By focusing on its unique features and benefits, the promo videos build a strong, trustworthy brand that stands out from your competitors.
Ready to create impactful marketing videos that promote your product or services and establish trust in your brand? Build your brand with effective marketing videos using Clipchamp or download the Microsoft Clipchamp Windows app.
Explore more ways to make promo videos and how to include video in your sales funnel.
